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To celebrate the launch of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique partnership has been formed. Pokémon's creators and London's Natural History Museum will launch a pop-up shop stocked with exclusive items. Enthusiasts will find offerings including plush toys, art prints, and writing supplies all drawing from the institution's aesthetic. For collectors, though, is a limited-edition Pikachu card, offered as a gift with purchase at the pop-up. This shop will operate from on-site at the museum to its web counterpart from January 26 to April 19.

The Book That Inspires the Partnership

Pokécology: An Illustrated Guide to Pokémon Ecology represents a highly anticipated tome filled with beautiful artwork depicting Pokémon in their natural habitats. The concept like the kind of research a Pokémon Professor might publish once adventurers provide field notes, alternatively a naturalist's journal might have created had the famous islands teemed with flying-types rather than birds. Part of the charm stems from the book's scholarly treatment, presenting Pokémon as worthy of subject for study. Author Yoshinari Yonehara together with artist Chihiro Kinoshita both hold PhDs in animal behavior and ecology.

What Makes This Special Card Different

The company regularly for The Pokémon Company special edition promos for major tournaments or crossover partnerships. A lot of these collector items often feature the iconic electric rodent that acts as the series face. The factor setting this new promotion apart is its distinctly bigger dimensions. While exact measurements have not been immediately shared, availability will certainly be strictly limited, and customers able to get only a single card with each transaction.

Curbing Reseller Activity

According to a company statement, some of the merchandise may also be available beyond the institution itself. However, broader availability is slated for specific stores in the United Kingdom. Importantly, collectors cannot purchase this promo via the official web shop. Although reseller interest is inevitable, it appears they will have a difficult time hoarding mass quantities this time around. If you're feeling left out, there is an alternative like Pokémon Fossil exhibit headed to the Windy City later this year.

"All profits of sales from the Museum shop and from its online store, including these items, support the Natural History Museum’s non-profit work. This includes the efforts of 400 scientists who are scientific inquiry to discover solutions to the planetary emergency," the statement says.